Fitness by Design is independently owned and operated by Rob and Lisa Hudson. The couple have been bringing the best in personal fitness to the Indianapolis area over 28 years.


Rob was a personal trainer working at the Indianapolis Athletic Club before the term was ever coined. He opened Fitness by Design in 1989 on Meridian Street.

Together the Hudsons have grown the business into a thriving 13,000 square foot facility that serves professionals and fitness enthusiasts on the Indianapolis northside. Fitness By Design has a reputation for providing outstanding, professional personal training for people of all ages who are serious about their personal fitness.

What makes Fitness By Design personal training different?

Unlike most health clubs Fitness by Design does not sell memberships. Access to name brand equipment, clean locker rooms, and a bright open area are complimentary. What clients do pay for is expert fitness coaching and personal training instruction. Our certified professional trainers design a workout customized for each individual based on a thorough consultation and screening.

I have been training with Kara (my trainer at FBD) for several years. She posesses the perfect blend of professionalism, knowledge and friendly inspiration. As my needs have changed, Kara has adapted my training and helped me to stay fit, strong, and healthy.
— Marta C.

What you can expect at fitness by design

  • Personal attention
  • Motivation
  • Accountability
  • One-on-one guidance
  • Customized plans
  • Privacy
  • Attainable goals
  • A routine that will fit into your schedule
  • Expert advice
  • Supportive, non-judgemental environment